Let's scrunch, plop, twist, rake and coil!

ABOUT US

Curly Secret is a natural, curly hair care brand founded out of an underlying urge to reveal the secret to having healthy curls. Our team of experts is here to share their experience and expertise from one curly girl to another, with the mission to outsource the best ingredients and create outstanding curly hair care products.

Good for the planet,
great for your hair

We have always been passionate about bringing the best products that are good for you and for the planet. Your wellbeing, and that of the planet, are at the heart of everything we do. Did you know all of our packaging is made is 100% recyclable?
For Every order...
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We plant 1 tree
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we rescue 5 plastic bottles
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You get a certificate

Curly Secret: From one curly girl to another 

Curly Secret is a natural, curly hair care brand founded out of an underlying urge to reveal the secret to having perfect curls. Our team of experts is here to share their experience and expertise from one curly girl to another with the mission to outsource the best ingredients and create outstanding curly hair care products.

If your hair is wavy, curly, or coily, then you'll recognize the lifelong struggle of taming it. Curly hair seems to have a personality of its own. While you are thinking “Big meeting coming up” your hair is probably thinking “Studio54 in the 80’s”. 

The Curly Mission

The never-ending search for the right products, hours spent in front of a mirror, expensive treatments, and even lack of self-esteem often accompany curly-haired women, but we're here to put an end to it all. 

Styling your untamable hair has always felt like a losing battle. Until now!

The mission of Curly Secret is to create products that not only make curly hair look good, but also make you feel good about it. We all know that beauty shines through from the inside, so it is our brand's responsibility to only use high-quality ingredients that are proven to work. 

HOW CAN WE BE PARTNERS FOR LIFE?

BE A CURLY SECRET RETAILER!
Join the Curly Secret family and offer our premium curly haircare products in your salon or shop. To become a retailer, simply apply for a partner account. Once approved, you'll have access to our exclusive wholesale prices and dedicated support to help your business thrive.
JOIN NOW